Well I say don’t!! I avoid cold market like the plague. All the defences of these suspects are up and I feel like they expect me to sell them something. My main goal is to invite people to review my opportunity. Cold market is a thing of the past in my business. So how do I expand my network circle and get enough new people looking at my business? It’s very simple really. I use methods to turn my cold market into a warm one. This doesn’t mean that these prospects need to be coming round for dinner or I need to be meeting them for coffee. What it does mean is that I have learned to be a professional net worker, both on and offline. I use websites and 3rd party cutting edge tools to introduce my opportunity to people who contact me as a result of online marketing, or whom I meet along the way by being an active participant of this thing called ‘Life.’

If you want to do cold market then bear in mind that you need some practice first. Where better to get that practice than with free lead generation: i.e.; warm market. You are not looking to enroll people who don’t want to be enrolled. You are not looking to bug people or twist people’s arms. You are simply inviting positive people that you know to attend your business reception or to have a look at a website, DVD or magazine about your opportunity. If they are not interested there is no drama. You don’t need to cry. Remember the old adage, some will, some won’t, so what, next!