If you have an exciting opportunity with great timing then you need to invite the sharp people in your warm market to take a look. Only last week I contacted someone who has been on my list for a while. He told me he is already planning on attending the event that I spoke of and invited him to! Guess what? He was invited by someone else in my network circle. It happens you know. Granted he lives in a country where people aren’t afraid to share good things with their friends and family but still…You don’t want to be attending your company convention this year only to bump into your best friend from school (whom you hadn’t bothered to contact in case they said no) receiving her rank advancement pin and with her smiling sponsor (not you!) looking on. Ouch…..