This is about as controversial a subject as we can get in the network marketing or MLM industry. That is at least in some markets in Europe and USA. However talk to the successful business leaders in your company in Portugal, Italy, Spain, Israel and many more, and I will wager it isn’t a tricky topic for them in the least. The only tricky thing for them is trying to understand why one would not share their opportunity with their friends and family! I personally know people who have reached the Diamond level in their first months just by focusing on inviting their trusted friends, family members and business contacts to review their company opportunity. So why is it such a thorny issue for some?

Let’s evaluate building your business this way. Well we naturally start with warm market for many reasons.